Our Team – AHHA

Meet the team

Through our proprietary theory and framework, we believe that true transformation occurs across all four quadrants of health.

Our CEO

Janice Taylor

CEO

Renowned for her transformative approach to emotional fitness and over 30 years of pioneering study. A visionary leader, author, 3X Founder, real estate investor and proud mother, Janice is dedicated to redefining well-being and empowering others to break free from emotional pain and live authentically.

Meet The Team

Janice Taylor

Founder and CEO

Founder of three ventures and creator of the proprietary AHAVA Method; launched global brands, raised millions, and worked across all 5 major sports leagues, within entertainment, and music.

Joe Eviatar

Chief Knowledge Officer

After 35 years as a leading oculo-facial plastic surgeon and aesthetic medicine expert in Manhattan, Dr. Eviatar transitioned into life and health coaching, guiding clients toward profound inside-out transformation and holistic well-being.

Kristy Kilcup

Chief Commercial Officer

Visionary entrepreneur with 30 years in wellness and 20 in leadership. Built mission-driven brands and guided emotional healing through coaching, education, and innovation.

Sandy Morris

Head Of Retreat Logistics

Logistics Coordinator with years of experience planning and implementing events. Many years in the construction industry planning and scheduling residential builds. Master of logistics and trades

Christina Dostie

Head of Coach Relations

Seasoned wellness entrepreneur and operator with 25+ years’ experience. Scaled systems, led teams, and built high-impact businesses in coaching, operations, and strategy.

Peter Hassen

Strategic Advisor

Distinguished sports marketing executive with 20+ years leading brand strategy, sponsorships, and fan engagement. Former Chicago Blackhawks marketing visionary behind Forbes’ “greatest turnaround in sports business history” and the award-winning “One Goal” campaign.

Danielle Pancho

Executive Assistant to the CEO

Trusted Executive Assistant specializing in executive coordination, calendar management, and workflow optimization. Serving as the organizational backbone, driving clarity, consistency, and momentum while ensuring seamless communication and operational excellence across the team.

Natalie Macdonald

Head of Sports Division

Registered Therapeutic Counsellor and endurance athlete advancing Emotional Fitness in elite sport; integrates clinical expertise with performance psychology to strengthen resilience, regulate the emotional system, and elevate focus, recovery, and overall performance outcomes.

Tami Bjornson

Head of Sales and Marketing

Strategic sales and marketing leader with 25+ years driving revenue across digital platforms, real estate, and wellness; expert in go-to-market strategy, brand positioning, and emotionally resonant messaging, grounded in a Vancouver Film School creative foundation and a healing practice in writing, coaching, Reiki, and meditation.

Deanna Rose

Head of HR

Global HR professional with 13 years’ experience across four startups, integrating people strategy and holistic wellness. Certified practitioner in reiki, yoga, and meditation, fostering cultures of balance, growth, and conscious leadership worldwide.

Mary Walker

Head of Coach Education

Psychotherapist and transformational coach with 20 years’ experience, including 11 with active-duty military; expert in trauma, chronic pain, and emotional endurance, guiding individuals to transform adversity into resilience and strength through mind-body mastery.

Meet the team

Our CEO

Meet The Team

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